Jason's Marketing Class Research Project Survey
Please answer the questions below and press the "Submit" button when complete. Thanks for taking the time to complete this short survey!
2. Your gender: Female Male
3. Occupation:
4. What qualities are you most concerned with when you purchase a vehicle? (select your top 3) Price Performance Features Design Quality Reliability Service Luxury Items
5. Are you familiar with the Lexus LS Series Sedan? Yes No 6. If you answered Yes on 6, what is you perception of this vehicle?
7. Are you aware of any awards or accolades the Lexus LS series has received since 1989? Yes No
8. Have you heard that Lexus customer service is... Excellent Good Average Poor I've heard nothing about Lexus service
9. Would you ever purchase a new or used Lexus LS Series Sedan? Yes No
10. If you answered Yes on question 9, when would you purchase the vehicle? In the next year In the next 3 years In the next 5-10 years After the next 10 years
11. If you answered No on question 9, please indicate why: Price Type of vehicle Dislike design Other